The Mar Vista SFR Collection
Six Distinctive Desert Modern Residences. A New Approach to Attainable Luxury Living.
Mar Vista | Los Angeles, California
PROJECT OVERVIEW
The Mar Vista SFR Collection is a boutique ground-up residential development introducing six individually owned single-family homes in the heart of Mar Vista, one of West Los Angeles’ most desirable residential neighborhoods.
Situated on an approximately 15,000-square-foot infill site, the project reimagines traditional small-lot development by combining the privacy, architectural character, and livability of single-family homes with the efficiencies of thoughtfully planned urban density.
Each two-story residence is designed on its own subdivided parcel, featuring private outdoor space, dedicated parking, and generous interior living areas. The collection offers a compelling alternative to conventional townhouse developments, with an emphasis on architectural individuality, functional design, and a more attainable entry point into the Westside new-construction market.
Architecture & Design
Desert Modern Architecture. Thoughtfully Designed for Everyday Living.
Inspired by Desert Modern architecture, the collection emphasizes clean architectural lines, warm natural materials, refined proportions, and seamless connections between indoor and outdoor spaces.
High ceilings on both floors create a sense of openness and volume, while expansive windows introduce natural light and strengthen the connection to private outdoor areas.
Generous, open-concept floor plans are organized around spacious kitchens with full-size islands, flowing naturally into living and dining environments designed for entertaining and everyday family life.
Private yards, carefully considered spatial planning, and a curated palette of premium finishes further distinguish the homes from conventional small-lot residential products.
The architectural vision prioritizes lasting design quality and the experience of single-family living, delivering a level of sophistication typically associated with substantially higher-priced Westside residences.
A Differentiated Residential Offering
The Mar Vista SFR Collection responds to a growing gap in the Westside housing market between conventional attached townhouse developments and high-priced new-construction single-family homes.
With anticipated home pricing below $2.5 million, the development aims to introduce an architecturally distinctive alternative in a submarket where new-construction single-family residences frequently exceed $3.5 million.
By combining efficient land utilization with elevated design, the project seeks to make the privacy, independence, and lifestyle of single-family ownership more accessible without compromising architectural quality or everyday livability.
Investment Opportunity & Development Strategy
Creating Value Through Innovative Land Use, Product Differentiation, and Integrated Execution.
The Mar Vista SFR Collection represents an opportunity for investors to participate in an innovative approach to urban infill development in one of Los Angeles’ most desirable and supply-constrained residential markets.
The investment thesis centers on identifying underutilized properties, leveraging California’s evolving housing legislation, and creating differentiated residential products that address underserved segments of the market.
Utilizing the California SB 1123 small-lot framework as its proposed entitlement strategy, the development seeks to transform an approximately 15,000-square-foot parcel into six individually owned residences.
Rather than pursuing conventional density-driven townhouse construction, the strategy emphasizes architectural differentiation, efficient design, and a targeted pricing advantage relative to traditional new-construction single-family homes.
This approach is intended to create value through both the underlying land-use opportunity and the market appeal of a thoughtfully designed, distinctive residential product.
Development Partnership & Capabilities
The project represents another Mar Vista development partnership between Century Park Realty and Local Development Inc., undertaken through JGR MV2 LLC.
The partnership provides integrated oversight across the development lifecycle, including site sourcing, acquisition negotiations, due diligence, financial underwriting, capital structuring, entitlement strategy, architectural and consultant coordination, design management, and construction oversight.
Through a combination of local market expertise, creative land-use strategies, disciplined investment analysis, and an established network of development professionals, the partnership seeks to streamline execution and unlock opportunities that conventional approaches may overlook.
The Mar Vista SFR Collection exemplifies our commitment to combining thoughtful architecture with strategic real estate investment to create lasting value for homeowners, investors, and the surrounding community.
Project Highlights
| Project | The Mar Vista SFR Collection |
| Location | Mar Vista, Los Angeles |
| Development | Six new single-family residences |
| Site Area | Approximately 15,000 SF |
| Architecture | Desert Modern |
| Residential Design | Two-story homes, high ceilings on both levels, private yards, dedicated parking |
| Acquisition | October 2026 |
| Acquisition Price | $2,635,000 |
| Estimated Equity Requirement | Approximately $3 million |
| Target Home Pricing | Below $2.5 million per residence |
| Development Entity | JGR MV2 LLC |
| Development Partners | Century Park Realty & Local Development Inc. |
Our Vision
The Mar Vista SFR Collection reflects our approach to residential development: identifying overlooked opportunities, unlocking land value through innovative development strategies, and delivering architecturally distinctive homes that respond to the evolving needs of Los Angeles homeowners.
Our objective is to create exceptional residential experiences while generating long-term value through disciplined investment, thoughtful design, and comprehensive development execution.
For additional information regarding the development or potential investment participation, please contact Century Park Realty.